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  Ketchum  
     
 

Founded in 1923, Ketchum; a communications innovator, operates in more than 50 countries. Ray Kotcher is a Senior Partner and the Chief Executive Officer of Ketchum, a unit of Omnicom Group and one of the world’s largest public relations agencies. It employs around 1200 people around the globe. With five global practices – Brand Marketing, Corporate, Healthcare, Food and Nutrition, and Technology – and specialty areas that include Concentric Communications (experiential marketing, events and meetings), Ketchum Entertainment Marketing, Ketchum Interactive Communications, Ketchum Global Research Network, Ketchum Sports Network, MMG (clinical trial recruitment), and Stromberg Consulting (change management and workplace communications), Ketchum leverages its marketing and corporate communications expertise to build brands and reputations for clients. A unit of Omnicom Group, Ketchum frequently collaborates with other marketing disciplines to deliver optimum, strategic and creative programming for its clients.

Ketchum’s approach to public relations, marketing and corporate communications is not only creative and strategic but is also very effective. Using the five-step Ketchum Programming Process (KPP), colleagues develop programs that address clients’ specific business challenges in an innovative way. ReCreativity, the agency’s approach to the creative process, drives colleagues to go beyond the obvious solution and deliver extraordinary ideas, programming and value to clients. The Ketchum Global Research Network offers clients research and measurement services for all phases of the public relations process, from planning and program development to tracking and evaluation. Ketchum has won the Agency of the year award four times. The other accolades on its credit are:

• Winner of the most PRSA Silver Anvils (107) in the history of the award, including five in 2008
• Short listed for 2009 PRWeek Large Agency of the Year 2008
• PRWeek Honorable Mention for Most Successful Agency in 2009
• One of Advertising Age’s 10 “Agencies to Watch in 2009”
• One of the top five “Most Admired Agencies” named by The Holmes Report, 2006
• Won CIO magazine’s “Web Business 50 Award” twice
• PR Week’s 2002 “Agency of the Year”
• Consistently rated a “Best Place to Work” in multiple countries.

 
   
 
 
 
     
  Key Clients      
         
  • Proctor & Gamble
• Kodak
• GlaxoSmith Kline
• Dreyers
• IBM
• BMW
• Nokia
• Hyundai
• FedEx
• IKEA
• Roche
• Pfizer
• Wyeth
• Western Union
• Frito Lay
• Kellogg’s
  • Merck
• Clorox
• Kikkoman
• Mattel
• Aetna
• Takeda
• Frito Lay
• Delta
• Kimberlay Clark
• JP Morgan Chase
• Husqvarna
• Master Foods
• Disney
• Boehringer Ingelheim
• ConAgra Foods
 
 
     
     
     
  Ketchum Professional Affiliations:      
     
 

International:
United Nations Global Compact, World Economic Forum, International Public Relations Association, Institute for Public Relations, International Communications Consultancy Organization, Global Alliance for Public Relations and Communications Management.

North America:
Public Relations Society of America, Council of Public Relations Firms, Arthur W. Page Society, The Conference Board, Word of Mouth Marketing Association and Association of Management Consulting Firms.

Europe, Middle East and Africa:
Public Relations Consultants Association, German Association of Communication and Association of Communications Managers of Spain.

Asia Pacific:
China International Public Relations Association, Council of Public Relations Firms of Hong Kong, Shanghai Public Relations Association.

Latin America:
Brazilian Communications Agencies Association, + Unidos.

 
     
 
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